We’ve done a pretty good job of gifting all the celebrities we think would appreciate Second Base. The challenge is that a layering cami, no matter how innovative, is not really going to get attention from anyone just by seeing it worn as part of an outfit. The whole point is that it goes unnoticed.
My next course of action is to target stylists. Not just for celebrities, but for women with traditional careers (or full-time mothers) who would benefit from more conservative styling. It seems like wardrobe stylists on movie, TV, and commercial sets would find it very useful, too. The trick is finding these people and reaching out to them efficiently.
This event by online magazine POSHGLAM.com, happening here in LA tomorrow night, is supposed to be attended by Petro Zillia’s best customers, stylists and a group of people I’ve recently learned existed: tastemakers.
Can you spot my logo?
Posted: December 21st, 2009 | Author: Jennie | Filed under: Business Practices, Marketing, Shopping | No Comments »
At first, you want to get your product into the hands of anyone who will take it. So you don’t go out of business with all that gifting, it’s smart to limit it to those with a platform: blog, reality show, TV show, radio show, column, etc.
Since we have only officially launched 3 and a half months ago, I’m still very actively donating product to gift bags at charity events, fashion shows and now, celebrity showers.
Click the image to enter to win the bag!
Jillian Reynolds is an idol in LA, and probably nationwide. She has a segment on Good Day LA called Style File. The shower is featured in the December 28th issue of Life & Style. It’s my first non-trade press! I really hope that the guests enjoy their free gifts.
The great thing about doing this is although it eats away at your inventory, it’s much more affordable than advertising. My collection is based on a new concept in basics. I think that until people recognize that they “need” it, they won’t necessarily think to go and buy one. I think that once it’s in their closet, they will be like many of my customers and come back for more. Also, compared to similar products, the quality is fantastic, which I think is hard to convey on the website or in an ad. I love to hear people’s reactions when they touch the fabric for the first time. It makes me glad that I spent so much time sourcing it.
Posted: December 14th, 2009 | Author: Jennie | Filed under: Marketing | No Comments »
