Celebrities, stylists, and tastemakers

We’ve done a pretty good job of gifting all the celebrities we think would appreciate Second Base. The challenge is that a layering cami, no matter how innovative, is not really going to get attention from anyone just by seeing it worn as part of an outfit. The whole point is that it goes unnoticed.

My next course of action is to target stylists. Not just for celebrities, but for women with traditional careers (or full-time mothers) who would benefit from more conservative styling. It seems like wardrobe stylists on movie, TV, and commercial sets would find it very useful, too. The trick is finding these people and reaching out to them efficiently.

This event by online magazine POSHGLAM.com, happening here in LA tomorrow night, is supposed to be attended by Petro Zillia’s best customers, stylists and a group of people I’ve recently learned existed: tastemakers.