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	<title>Home Base &#187; Jennie</title>
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	<description>Stories from the garoffice of an apparel start-up, Second Base.</description>
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		<title>Milestones</title>
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		<pubDate>Wed, 05 May 2010 21:04:43 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Business Practices]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Wholesale]]></category>

		<guid isPermaLink="false">http://www.jenhorn.com/blog/?p=416</guid>
		<description><![CDATA[When you start a business, you love to think of the future.  The notoriety of starting a brand, the accomplishment of creating something big from just a simple idea, and of course, the piles of money that you will backstroke through like Scrooge McDuck.  Until then, the day-to-day operations are full of little [...]]]></description>
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		<title>Celebrities, stylists, and tastemakers</title>
		<link>http://www.jenhorn.com/blog/2009/12/celebrities-stylists-and-tastemakers/</link>
		<comments>http://www.jenhorn.com/blog/2009/12/celebrities-stylists-and-tastemakers/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 17:00:32 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Business Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Shopping]]></category>

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		<description><![CDATA[We&#8217;ve done a pretty good job of gifting all the celebrities we think would appreciate Second Base.  The challenge is that a layering cami, no matter how innovative, is not really going to get attention from anyone just by seeing it worn as part of an outfit.  The whole point is that it [...]]]></description>
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		<title>Promoting your brand with gifting</title>
		<link>http://www.jenhorn.com/blog/2009/12/promoting-your-brand/</link>
		<comments>http://www.jenhorn.com/blog/2009/12/promoting-your-brand/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 17:00:51 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.jenhorn.com/blog/?p=385</guid>
		<description><![CDATA[At first, you want to get your product into the hands of anyone who will take it.  So you don&#8217;t go out of business with all that gifting, it&#8217;s smart to limit it to those with a platform:  blog, reality show, TV show, radio show, column, etc.  
Since we have only officially [...]]]></description>
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		<title>Eureka! Part II: An Idea Is Born</title>
		<link>http://www.jenhorn.com/blog/2009/11/eureka-part-ii-the-discovery/</link>
		<comments>http://www.jenhorn.com/blog/2009/11/eureka-part-ii-the-discovery/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:00:36 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Getting dressed]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Wholesale]]></category>

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		<description><![CDATA[Continued from Part I:  Eureka!

So by now I knew what I needed:  a cropped cami to wear under my low cut dresses that were oh-so-popular, yet oh-so-ill-fitting for a busty gal.  The long ones had just annoyed me and rode up all day.
I walked to my nearest Gap and picked up their [...]]]></description>
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		<title>Eureka!</title>
		<link>http://www.jenhorn.com/blog/2009/11/boobies/</link>
		<comments>http://www.jenhorn.com/blog/2009/11/boobies/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 17:31:48 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Getting dressed]]></category>
		<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://www.jenhorn.com/blog/?p=193</guid>
		<description><![CDATA[I used to work at an unnamed furniture showroom.  It had a name, but that&#8217;s not important.  What&#8217;s important is that it was in conservative Chicago, and run by conservative owners who employed conservative sales managers.  We had to train for 8 weeks before we were ready to sell their very heavy, [...]]]></description>
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		<title>Entre-vous</title>
		<link>http://www.jenhorn.com/blog/2009/11/entre-vous/</link>
		<comments>http://www.jenhorn.com/blog/2009/11/entre-vous/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 17:00:03 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Ideas]]></category>

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		<description><![CDATA[What is an entrepreneur?  Sometimes, I feel silly referring to myself as one.  I have trouble even pronouncing it.  Entrepre-nore?  Entrepre-newer?  It doesn&#8217;t roll off the tongue.
Since I was little, so many entrepreneurial ideas swam around in my head.  Some I&#8217;ve squirreled away in secret, some I&#8217;ve told to [...]]]></description>
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