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	<title>Home Base &#187; Business Practices</title>
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	<description>Stories from the garoffice of an apparel start-up, Second Base.</description>
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		<title>Milestones</title>
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		<pubDate>Wed, 05 May 2010 21:04:43 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Business Practices]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Wholesale]]></category>

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		<description><![CDATA[When you start a business, you love to think of the future.  The notoriety of starting a brand, the accomplishment of creating something big from just a simple idea, and of course, the piles of money that you will backstroke through like Scrooge McDuck.  Until then, the day-to-day operations are full of little [...]]]></description>
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		<title>Celebrities, stylists, and tastemakers</title>
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		<comments>http://www.jenhorn.com/blog/2009/12/celebrities-stylists-and-tastemakers/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 17:00:32 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Business Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Shopping]]></category>

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		<description><![CDATA[We&#8217;ve done a pretty good job of gifting all the celebrities we think would appreciate Second Base.  The challenge is that a layering cami, no matter how innovative, is not really going to get attention from anyone just by seeing it worn as part of an outfit.  The whole point is that it [...]]]></description>
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