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	<title>Home Base &#187; Ideas</title>
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	<description>Stories from the garoffice of an apparel start-up, Second Base.</description>
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		<title>Eureka! Part II: An Idea Is Born</title>
		<link>http://www.jenhorn.com/blog/2009/11/eureka-part-ii-the-discovery/</link>
		<comments>http://www.jenhorn.com/blog/2009/11/eureka-part-ii-the-discovery/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:00:36 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Getting dressed]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Wholesale]]></category>

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		<description><![CDATA[Continued from Part I:  Eureka!

So by now I knew what I needed:  a cropped cami to wear under my low cut dresses that were oh-so-popular, yet oh-so-ill-fitting for a busty gal.  The long ones had just annoyed me and rode up all day.
I walked to my nearest Gap and picked up their [...]]]></description>
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		<title>Eureka!</title>
		<link>http://www.jenhorn.com/blog/2009/11/boobies/</link>
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		<pubDate>Mon, 02 Nov 2009 17:31:48 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Getting dressed]]></category>
		<category><![CDATA[Ideas]]></category>

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		<description><![CDATA[I used to work at an unnamed furniture showroom.  It had a name, but that&#8217;s not important.  What&#8217;s important is that it was in conservative Chicago, and run by conservative owners who employed conservative sales managers.  We had to train for 8 weeks before we were ready to sell their very heavy, [...]]]></description>
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		<title>Entre-vous</title>
		<link>http://www.jenhorn.com/blog/2009/11/entre-vous/</link>
		<comments>http://www.jenhorn.com/blog/2009/11/entre-vous/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 17:00:03 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Ideas]]></category>

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		<description><![CDATA[What is an entrepreneur?  Sometimes, I feel silly referring to myself as one.  I have trouble even pronouncing it.  Entrepre-nore?  Entrepre-newer?  It doesn&#8217;t roll off the tongue.
Since I was little, so many entrepreneurial ideas swam around in my head.  Some I&#8217;ve squirreled away in secret, some I&#8217;ve told to [...]]]></description>
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