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	<title>Home Base &#187; Marketing</title>
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	<description>Stories from the garoffice of an apparel start-up, Second Base.</description>
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		<title>Celebrities, stylists, and tastemakers</title>
		<link>http://www.jenhorn.com/blog/2009/12/celebrities-stylists-and-tastemakers/</link>
		<comments>http://www.jenhorn.com/blog/2009/12/celebrities-stylists-and-tastemakers/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 17:00:32 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Business Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Shopping]]></category>

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		<description><![CDATA[We&#8217;ve done a pretty good job of gifting all the celebrities we think would appreciate Second Base.  The challenge is that a layering cami, no matter how innovative, is not really going to get attention from anyone just by seeing it worn as part of an outfit.  The whole point is that it [...]]]></description>
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		<title>Promoting your brand with gifting</title>
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		<pubDate>Mon, 14 Dec 2009 17:00:51 +0000</pubDate>
		<dc:creator>Jennie</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[At first, you want to get your product into the hands of anyone who will take it.  So you don&#8217;t go out of business with all that gifting, it&#8217;s smart to limit it to those with a platform:  blog, reality show, TV show, radio show, column, etc.  
Since we have only officially [...]]]></description>
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